Photo Gallery










At the MPS Raya Celebration 2017 on 23rd July 2017. Picture (L-R): Pror Dr Zabedah (UiTM), Prof Dr Chua SS (Taylor's University), Choe Tong Seng, Datin Mariani Ahmad Nizaruddin (CUCMS), Wan Hwei Yen (Guardian Pharmacy)

Had a Hari Raya lunch with Jay Padasian, Senior Vice President, Healthcare Bio Division, Malaysian Bioeconomy Development Corporation Sdn Bhd on 23rd July 2017

At the Young Entrepreneur Program (YEP) - "Innovating through Value Chain" 14-16 July 2017 on 16th July 2017. Was one of the four Judges for the Finals of the Business Pitching. The others were, seated, Loh Peng Yeow (with tie, Strategic Advisor to Constant Pharmacy), Winda Hayani Hassan (with head scarf, CEO of Medico Healthcare), Chong Wee Earn (in v-tee shirt and coat, Chief Pharmacist Trainer, Multicare Pharmacy).

It was the time of the year for the "IMS Market Prognosis Malaysia 2016: Primary Research Interview". Met up with Akshay Verma, Consultant, Market Prognosis of QuintilesIMS on 23rd May 2017 afternoon. 

At a relaxing Saturday wedding lunch on 8th April 2017, with  SS Lim (Director of Fresenius Medical Care) and Zamane bin Abdul Rahman (CEO of Medical Device Authority, Ministry of Health).

Chaired a Talk on Halal Pharmaceuticals on 6th April 2017. An overview of the Industry was shared by En Amrahi (sitting to my extreme left), a Halal Pharmaceuticals expert, Dato Brigadier General Dr Halim (seated next to Amrahi) shared on Halal Pharmaceutical Logistics, Professor Dr Noorizan (next to Halim) from UiTM, on the feedback from her research on consumer demands of Halal Pharmaceuticals, Puan Roziatul  (next to Noorizan) from CCM, shared on the journey to be certified as a Pharmaceutical factory.

Led a delegation to the CPhI South East Asia, Jakarta from 22-24th March 2017. Had dinner with host from UBM Global and regional viz: Rutger Oudejans (Brand Director -Pharma Portfolio, Amsterdam), Marie Lagrenee (Event Manager Pharma, Amsterdam), Jina Kim (Sales Manager, Korea) and Maria Lioe, Event Director, Indonesia). Malaysian delegates were Ooi JY, Firani, Matthew John, Yim HK and Richard Kho.

Had a discussion with Maria Lioe, Event Director for CPhI, Jakarta 2017, to be held on 22 -24th March 2017, and her colleague, Fitria Tarmizie together with member Companies of the Malaysian Association of Pharmaceutical Suppliers (MAPS) on 10th March 2017

Had dinner chat with a friend whom I had not met for many years, Datuk Dr Hj Azami Said, Founder and Owner of NAZ Medical Supplies Sdn Bhd on 6th March 2017. He is a successful entrepreneur. Many could learn from him.

At the 112th Pharmacy Board Meeting held on 8th February 2017 at the Bahagian Farmasi, Ministry of Health, Malaysia.

Had an interesting afternoon conversation with Zarif Munir, Partner & Managing Director, The Boston Consulting Group (BCG) on 24th November 2016 afternoon.

With an old friend at the 111th Pharmacy Board Meeting on 21st November 2016, Prof Dato' Dr Abu Bakar Abdul Majeed, Assistant Vice-Chancellor, Medical and Dental Campus, Universiti Teknologi Mara.

Attended the 111th Pharmacy Board Meeting on 21st November 2016 at the Bahagian Farmasi, Ministry of Health, Malaysia. Photo (L- R): En Dali bin Ismail (the State Pharmacist, Perlis), Datuk Faridah bte Mohd Yusof (Chief Pharmacist, Universiti Kegangsaan Malaysia), Prof Datuk Dr Allan Mathews (Dean, Faculty of Pharmacy, Quest International University), Choe Tong Seng.


Attended the "Annual Supply Chain Summit 2016-Enriching Consumer Lifestyle", organised by GS1 Malaysia, on 10th November 2016, Concorde Hotel, Shah Alam, Selangor. With me was an ex-colleague Calvin Yong, Vice-President, Global Business Development ASEAN, LF Logistics.

The mid-term Review of the "National Medicines Policy 2nd Edition, 2012 or DUNas" was held on 1st - 3rd November 2016 at the Everly Hotel, Putra Jaya. Relevant stakeholders participated. There are 5 components in the Policy viz: (1) Governance in Medicines, (2) Quality, Safety and Efficacy of Medicines, (3) Access to medicines, (4) Quality use of medicines, (5) Partnership and Collaboration for the Healthcare Industry. I was in Components (1) and (5). Photo, above, was taken with the members of the said Components.

At the 2nd MAPS Biennial Dinner in Holiday Villa, Subang Jaya , 21st October 2016                       

Letter of Appointment to be a member of the "Disciplinary Committee of the Malaysian Bar Council" for a 2-Year term commencing 18th November 2016

Letter of Appointment to be a member of the Malaysia Pharmacy Board for a 3-Year Term:1st July 2016 to 30th June 2019. The Board governs the (1) admission, standards and quality of practices of the Pharmacy profession (2) accreditation of the Pharmacy schools (3) the practices of the Pharmaceutical Trade.

A moment caught in time with an old friend, Dato' Dr Brigadier-General Halim (on my left), Chief Military Pharmacist of the Ministry of Defence, Malaysia and a young Pharmacist, Rainee Jay during the International World Pharmacists' Day Convention in Penang, 18 September 2016.

Was at the above Event in Penang over the weekend.

Had a meeting with the GS1 Vendor on 9th September 2016. The GS1 Principal, Ulrike Kreysa, from Brussels, together with her local Malaysian office representatives shared on the latest development of GS1 adoption globally. The Pharmaceutical Industry stakeholders are proposing to the Ministry of Health to replace the existing "Hologram" with GS1 when it expires in early Q2 2017.

At Taylor's University on 27th July 2016, for the "Wellchem Book Prize 2016" Presentation to the final year Students.

Together with the Team, on 25th July 2016, met with the Minister of Health and the NKEA Steering Committee to proudly declare the successful execution of an EPP 3 Project, within the set timeline, under the Government's National Key Economic Areas (NKEA) Transformation Project.

At a social gathering in the residence of Dr Victor SL Tan, CEO of KL Strategic Change Consulting Group (2nd from left) on 11th June 2016. Also present were Dato' Garry Chua, Group MD of Rotol Group and President of the Malaysia Retail Chain Association (5th from left) and Kelvin Ng, Managing Director of Chin Lai Hardware (1st from left). 

At the the Award Ceremony on the night  of the 49th MPS Annual Dinner, 28th May 2016.  Was the Chairman for the Awards Committee. 2 Awards were given out viz: 1) "MPS-CCM Gold Awards" for the best Pharmacy graduates from their respective Universities 2) Top 5 Area Committees of MPS. Group photo taken with winners for the "Top 5 Area Committees of MPS". 

At the 49th MPS Annual Seminar, 27-29th May 2016. Picture taken with Datuk Nancy Ho, President of MPS. She will be succeeded by En Amrahi Buang for the new term 2016-2018.   

Met up with Geetika Munjal, Associate Consultant, IMS Health-Market Prognosis on 24th May 2016. Shared with her on the latest development in the Pharmaceutical Industry and the possible impact on the healthcare eco-system in the Country.

Participated in the "Training of Trainers for Good Governance for Medicines" on 10th May 2016, organised by the Ministry of Health in Petaling Jaya. Photo taken with some of the participants.

Attended a briefing on the decision of the Minister of Health on the Proposed Pharmacy Bill by the Director-General of Health, Datuk Dr Noor Hisham bin Abdullah on 9th May 2016 in Putrajaya. Accordingly, all Stakeholders will continue to be engaged until the final Bill is been presented to the Parliament.

Dinner with overseas "Tech Partner" and a local collaborator on a Pharmaceutical Project in Malaysia, 28th April 2016 evening - "wrapping" things up.

Led an Interest Group, on 14th April 2016, to draft a 12-month training Program for Provisionally Registered Pharmacists (PRP) in "Sales, Marketing and Distribution" sector of the Pharmaceutical Industry. It will then be submitted to the Pharmacy Board, Ministry of Health, for approval. Once approved this Program will be the template used by participating Companies.

Sitting round the table for a discussion, on 28-03-2016 in the National Pharmaceutical Control Bureau office, on a MDI Plant which is near completion for production. Photo (L-R): En Rohit, Mr Sara, En Taufik A Ibrahim (Deputy Director, Malaysian Investment Development Authority or MIDA for short), Mr Jay Padasian (Senior Vice President, BiotechCorp, Business Development & Investment - Biomedical), Mr Tan Ann Ling (Director, National Pharmaceutical Control Bureau), Mr Fabian Bigar (Director, National Key Economic Area for Healthcare, PEMANDU), Choe Tong Seng.

Participated in "Talks by the Medical Device Authority, Royal Malaysian Customs, Conformity Assessment Body" organised by the Malaysian Medical Device Association (MMDA) on the 14th March 2016 at the Tropicana Golf & Country Resort, Petaling Jaya.

Participated in the Seminar on "Challenges & Issues with Registration and Variations Applications" held on 09-10th March 2016 in the Eastin Hotel, Petaling Jaya.

With Senior Trade Practitioners working on "Case Studies for Good Governance for Medicines" for the Private sector on 11th January 2016 at the Pharmaceutical Services Division, Ministry of Health.

Attended the Working Committee for "Good Governance for Medicines (GGM)" on 16th December 2015 at the Ministry of Health. The objective was to draw up a program, and the mechanism of implementation, where the Public and  Private sector understand and observe the Code of Ethics/Conducts within the Pharmaceutical Industry. Moving forward, there will be a series of "follow-through" meetings.

Flashback: Joined the 28th Council (1995/1996) of the Malaysian Pharmaceutical Society as the Assistant Honorary Treasurer. Was the Deputy President in the 29th Council (1996/1997) and was re-elected the Deputy President for all subsequent Councils until the 33rd Council (2000/2001). Stepped down to be a Council member from the 34th  (2001/2002) to the 35th Council (2002/2004).

Group Photo for all the Stakeholders who participated in the review of the draft of the "Pharmacy Bill" or otherwise known as the "RUUF".

A Stakeholders' meeting, organised by the Pharmaceutical Services Division, Ministry of Health on the "Pharmacy Bill" or otherwise known as the "RUUF" in Lexis Hotel, Port Dickson on 29th November to 4th December 2015. The Bill is expected to be debated in Parliament in 2016. It is the amalgamation of 4 existing legislations into 1. All relevant stakeholders were invited - the Regulatory Authorities, NGOs, Professional Associations, Trade Associations, Consumer Associations, military and the Universities. It was a historic moment where parties agreed to move towards developing accessible, affordable and quality delivery of medicines with consumers' interest at the core of the system. Picture shows a section of the participants.

Creating awareness of combating against antimicrobial resistance on 30th November 2015. Pharmacists in the various sectors in Malaysia together with the Senior Director of Pharmaceutical Services and her team, Captains of the Industry Associations, Heads of Universities and President of MPS and Council Members read out the Pledge in the Global Action in unison before the photo was taken to reflect the united stand in support of FAPA's "Commitment to Act against Antimicrobial Resistance". 

Participated in a Briefing/Discussion on TPPA organised by the Ministry of Health (MoH) on 19th November 2015. Both  the MoH and Ministry of International Trade and Industry (MITI) gave insights and impact analysis on the Chapter relating to Pharmaceuticals - Intellectual Property. After much discussion and clarification, the take-away message was that Malaysia will benefit by ratifying the Agreement. (L-R): Choe Tong Seng, Rita Elisha Mering, Senior Principal Assistant Director of MITI.

On the Invitation of the Honourable Senator Datuk Paul Low, Minister in the Prime Minister's Department, responsible for promoting Governance and Integrity, an open discussion on the key challenges of the Pharmaceutical Industry was held on 29th September 2015 at the Prime Minister's Office, Putra Jaya. The Minister's portfolio involves collaborating with relevant stakeholders including Federal Ministries and State Governments to promote good governance practice and strengthening of transparency and accountability. Via an engagement and empowerment process, stakeholders will be equipped with the necessary tools and skills to take ownership of their initiative to ensure sustainability of the changes.
At the National Regulatory Conference in "One World Hotel", Petaling Jaya from 3-5th August 2015. Conference was declared opened by the Honourable Minister of Health. There were more than 400 participants with both local and foreign Speakers delivering their lectures.
At the Malaysian Pharmacy Students' Association (MyPSA)) function from 31st July to 2nd August 2015. Had the honour and privilege to be one of the Panel members for the "Young Entrepreneur Program".
Ms Low Hui En, the first Pharmacy graduate to receive the inaugural Wellchem Outstanding Taylor's Pharmacy Student Award for 2015 on 27th July 2015. I was honoured to be able to bring this Award into fruition. (L-R): Choe Tong Seng, Professor Dr PT Thomas (Dean of the Pharmacy School, Taylor's University), Low Hui En, HK Yim  (Director, Sykt Wellchem Sdn Bhd)
Facilitated a Mid-Year Sales Review at the Bukit Kiara Equestrian & Country Resort on 23-24th July 2015 with Action Plan to move forward for the H2/2015 in order to achieve the Year's Target.
With Tan Sri Dato' Dr Abu Bakar Suleiman, 
President of IMU on 15th June 2015. Had the opportunity to work with him when he was the Director-General of Health in the Malaysian Ministry of Health from 1991 to 2001. He is currently the Chairman of IHH Healthcare Berhad
Photo taken on 15th June 2015. (L-R): Mrs Wan Hwei Yen of Guardian Pharmacy; Mr John Chang, Immediate Past President of FAPA; Mr Andrew Tan, Vice President of MPS; Tan Sri Dato' Dr Abu Bakar Suleiman, President of IMU; Dato' Dr Amir Abbas, Chancellor of IMU; Prof Dr Abdul Aziz Baba, Vice President of IMU; Choe Tong Seng

At IMU (International Medical University)'s Gala Dinner commemorating the 10th Anniversary B Pharm (Hons) Program at the Istana Hotel, Kuala Lumpur on 15th June 2015

Met up with an old friend, Tan Sri Dr. Ismail Merican, on 13th June 2015 at a dinner reception, who  is currently the Pro-Chancellor and Chairman of MAHSA University as well as Consultant Physician and Hepatologist at the Prince Court Medical Centre, Kuala Lumpur. He was previously the Director-General of Health of Malaysia and President of the Malaysian Medical Council from 2005-2011

With Jayant Judilson Judson in Petaling Jaya, Malaysia on 11th June 2015. He is with IMS Health, Bangalore, India. He was here to gather information for the  IMS Country Annual Prognosis Report. 


Sanofi Pasteur "launched" its "world first" Dengue Vaccine felt by having the iconic mosquito, A Aegypti, walking around on 22nd May 2015 in an Exhibition in Penang. Indeed another potential tool in the armamentarium for dengue control and management.

Dinner with Dr Ashok Philip (President-elect of the Malaysian Medical Association) and Dr Lim Chiew Wooi (Past President of the Malaysian Dental Association) on 23rd May 2015.

At the "Northern Pharmacists Convention & 48th MPS Annual Dinner 2015" on 22nd to 24th May 2015, Bayview Hotel, Batu Ferringhi, Penang


With Raja Shankar, Principal of IMS Consulting Group (IMSCG), London, UK in Kuala Lumpur from 9th to 10th April 2015. Working together on a business project in Malaysia. Great to have him since the last time we worked together in Singapore, November 2014



Working together with Ben Siddall, Principal of Vantage Partners, Boston, USA on 9-10th April, 2015 on a Project in Malaysia.

Collaborative work with an "old" friend, Chew Toh Tseng, Engagement Manager of IMS Health Asia Pte Ltd, Singapore on 4th April 2015 in Petaling Jaya. He is a Master Trainer for business and marketing modules.

Presented a Talk on the "Challenges, Issues & Impact of Dispensing Separation" and "GST on Pharmaceuticals" to the Consultants of the "Malaysian Productivity Corporation (MPC)" on 2nd April 2015.

(L-R): Choe Tong Seng, Keh Song Hock (Executive Director, MOPI), Ewe Kheng Huat (Executive Director, PhAMA) on 20-03-2015. Participated in the Briefing on "Pharmacy Bill" by the Pharmaceutical Services Division, Ministry of Health. This Bill, once passed by the Parliament, amalgamates the existing 4 different pharmaceutical legislations into one.

Participated in the National Medicine Policy (NMP) Meeting, on "Medicines Accessibility", on 18th March 2015 in the Pharmaceutical Services Division, Ministry of Health, Malaysia. 
With the Ambassador of the Republic of Belarus, His Excellency Vladimir Lopato-Zagorsky in the One World Hotel on 12th March 2015. An "eye-to-eye" meeting to explore with His Excellency, the opportunities for the  Companies in Belarus, to make market entry into the Healthcare Industry in Malaysia - pharmaceuticals, medical equipment/devices and medical education.
Visited Rev Dr Tow Siang Hwa at his home in Singapore on 20th February 2015. He has planted over 20 Bible-believing churches and related Christian institutions in Singapore, Malaysia, Indonesia, Philippines, Australia, England and Canada. He is currently the Senior Pastor of Calvary Pandan BP Church, Singapore. He is a creationist, pastor, preacher and internationally renowned gynaecologist.
He graduated in medicine in 1953 and became Professor and Chairman of the NUS, Department of Obstetrics & Gynaecology in 1965. He played a vital role at the Kandang Kerbau Women's Hospital (KKH), where it earned the accreditation of the Royal College for the MRCOG training in 1963. The Hospital also entered into the Guinness Book of World Records for the highest number of newborns - 40,000 in 1960 - within  a single maternity facility, calling it the "Birthquake" Hospital.
His ground breaking research in "molar pregnancy" in the early 1960s earned him the prestigious  William Blair Bell Lectureship in 1965 and made his hospital a global leader in the management of this disease.
Today, Rev Dr Tow Siang Hwa is still testifying and serving the Lord fervently. He is an encouragement and inspiration to many in the field of medicines and Churches.
  
Was invited to Taylor's University's first "Pharmaceutical Industry Students Adoption Program (PISA)" MoU Signing Ceremony on 29th January 2015 in its' Lakeside Campus. 



I was honoured to be able to witness the making of the World's longest Christmas stollen, 90.8 m,  at the Colmar Resort, Berjaya Hills  on 24th December 2014. Chef Daniel Helmstetter, assisted by his wife, Alsace Marie and 6 other Malaysian bakers took 3 days to bake the 180 stollens with each measuring up to 50 cm before lining them up. The data recorded by the Malaysian Book of Records will be expected to be confirmed by the Guinness World Records. 

With Dato’ Lawrence Chan Kum Peng (Founder and Executive Chairman of Personal Development Leadership (P.D.L.) Management Corporation (Malaysia) Sdn Bhd - a leading Malaysian HR development training provider established in 1974). With trademark of "thumbs-up". Photo taken on 13th December 2014 in Pullman Putrajaya Lakeside Hotel, Kuala Lumpur.

With (L to R) Lavin Seow (former Miss Malaysia Runner-Up, Actress, Model & popular Speaker), Victor SL Tan (CEO of KL Strategic Change Consulting Group, Author & Change Management Guru) on 13th December 2014 Kuala Lumpur.
Facilitated a "GST (Goods & Services Tax) Talk - Getting Started" on 5th December 2014 by Ms Hedy Tan (2nd from left) of McMillan Woods YGL Outsourcing Sdn Bhd. GST will be implemented in Malaysia effective 1st April 2015. All business entities that have sales revenues of RM 500,000 or more per year will have to register for GST before 31st December 2014

At the off-site Workshop for "Guideline for the Provision of Orphan Drugs" in Klana Resort, Seremban 2-4th  December 2014.Organised by the Pharmaceutical Services Division, Malaysian Ministry of Health.

Working on a Health Project with friend and Consultant Partner, Joel Hooper, Senior Consultant of IMS Consulting Group, London, United Kingdom on 17-19th November 2014 in Singapore


At the "Women of Excellence Awards, 2014" held in Hilton Kuala Lumpur  on 10th November 2014.
Standing (L-R): Choe Tong Seng, Andrew Tan (Vice-President, Malaysian Pharmaceutical Society, MPS), Datin Mariani Ahmad (Council Member, MPS), John Ho, Datuk Nancy Ho (President, MPS and the Recipient  of the CEO Award for the Evening), Dr Nour Hanah (Deputy Director, Policy and Management Pharmacy, Pharmaceutical Service Division, Ministry of Health), John Chang (Council member, MPS), Amrahi Buang (Chief Pharmacist, Universiti Hospital & Deputy President, MPS), Lee (Council member, MPS), Lam Kai Kun (Executive Director, MPS)


With invited Guests at the Malaysian Association of Pharmaceutical Suppliers (MAPS)' 1st Annual Dinner on 31st October 2014.
Seated (L-R): Amrahi Buang (Deputy President of Malaysian Pharmaceutical Society, MPS), Radzmi Rahmat (President of MAPS), Tan Ann Ling (Director, National Pharmaceutical Control Bureau, NPCB)
Standing (L-R): Mathew John (Director, MAPS), Yew Wei Tarng (President, Pharmaceutical Association of Malaysia, PhAMA), Heng Thin Fook (Director, MAPS), Dr Ashok Philip (President-Elect, Malaysian Medical Association, MMA), Diong Sing Peng (President, Malaysian Organisation of Pharmaceutical Industries, MOPI), AC Yeo (Director, MAPS), Choe Tong Seng, Christine Yim (Director, MAPS), Andrew Tan (Vice President, MPS).

At the Malaysian Association of Pharmaceuticals Suppliers (MAPS) 1st Annual Dinner on 31st October 2014. The Event was held at the Holiday Inn, Glenmarie, Shah Alam, Selangor

Together with the Directors of the Malaysian Association of Pharmaceutical Suppliers (MAPS). A meeting was held, on 28th October 2014, with Consultants from the Malaysian Productivity Corporation (MPC), under the Ministry of International Trade and Industry on the "Impact of Regulatory Issues & Challenges relating to the Pharmaceutical Industry".   

Facilitated a Training Program entitled "Sales Excellence for Long Term Leadership (SELL)" from 2nd to 4th October 2014, with a high "Power Impact" Trainer.

(L to R): En Mohd Alamin Rehan (Consultant, Regulatory Review Department), Choe Tong Seng, En Zahid Ismail (Director, Regulatory Review Department).
As a recognised member of the Expert Panel in the Pharmaceutical sector for the Malaysia Productivity Corporation (MPC), I was invited to present a Talk, on the morning of 25th September 2014, to the Consultants of MPC, a Statutory Body under the Ministry of International Trade and Industry. The subject matter was "Pharmaceutical Industry and Regulatory Framework". 
 
The Regulatory Seminar brought much insight and challenges to the Industry Players in the demand for better practices and control. This was held in Eastin Hotel, Petaling Jaya on 24 to 25th September 2014
Brainstorming in the "Medicines Pricing & Reimbursement Workshop 2014", 25 -27th August 2014, under the auspices of the Pharmaceutical Services Division, Ministry of Health Malaysia. One of the "Building Blocks" towards Malaysia's Healthcare Transformation Program.
Photo taken on 5th December 2003 at INSEAD, Fontainebleau, France, one of the world’s leading and largest graduate business schools. Having a study break in sharpening the skills and knowledge in Marketing.

A letter of Appointment dated 30th June 2003, from the then Minister of Trade and Industry, YB Dato Seri Rafidah Aziz (now Tan Sri RafidahAziz) to be member of the Council for the "National Professional Services Export Council (NAPSEC)".
Receiving an Appointment Letter from the then Minister of Domestic Trade and Consumer Affairs, YB Tan Sri Dato' Haji Muhyiddin bin Haji Mohd Yassin, now the Deputy Prime Minister and Education Minister of Malaysia, to be a member of the National Consumer Advisory Council to the Minister. Served the Council  for 3 Terms of 2 years each from 1999.
As President of PhAMA, cutting the Birthday Cake, celebrating PhAMA's 30th Anniversay with Past Presidents and Members of the Board on stage. The Event was held in Eastin Hotel, Petaling Jaya on 25th October 2002. On my immediate right was the late Alex Tan (former President of PhAMA (formerly MPTMA) and MPS) and my left, Tan Sri Dato Seri Dr Mohd Ismail Merican (the then Director-General of Health, Malaysia). 

On 15th November 2000, I was conferred the Royal Award of Negeri Sembilan by the then Yang di-Pertuan Besar, Tuanku Ja'afar for "The Medal for Outstanding Public Service or, in Bahasa Malaysia, Pingkat Khidmat Masyarakat Cemerlang (PMC)". The late Tuanku Ja’afar was also the tenth Yang di-Pertuan Agong (King) of Malaysia from 26 April 1994 until 25 April 1999.Tuanku Ja'afar passed away on 27 December 2008 at Hospital Tuanku Jaafar, Seremban

Flash back to 2nd December 1999. Acceptance Speech for winning the Prestigious Antah Group of Companies Award in a glittering ceremony in Kuala Lumpur. On stage were (L to R): YAM Tunku Dato' Seri Utama Naquiyuddin, the late Tuanku Jaafar ibni Almarhum Tuanku Abdul Rahman, the formerYang di-Pertuan Besar of Negeri Sembilan, who was also the former Yang di-Pertuan Agong (King) of Malaysia, YAM Tunku Tan Sri Imran.

Conquered Mount Kinabalu (4095m), the highest mountain in South East Asia on 25th May 1999. Ironically, the highest peak is named "Lows Peak".


Praise God, for the opportunity to see the rare, parasitic, rootless and leafless plant which has the largest known flower in the World. This spectacular flower, commonly refers to as Rafflesia,is indeed a sight to behold. Photograph taken on 19-07-2014 near the Poring Hot Spring, Ranau, Sabah.



Had a first taste of jungle durians, orange and red flesh "species", in Sabah, en-route to Mount Kinabalu (4095m), the highest mountain in South East Asia on 18-07-2014.


Dialogue with the Director of National Pharmaceutical Control Bureau (NPCB), Ministry of Health, Malaysia on 3rd July 2014
(L to R): Mathew John (Managing Director, Jetpharma), Lianna (Director, Averroes), AC Yeo, (Managing Director, Pharmaforte) Christine Yim (General Manager, Wellchem), Choe Tong Seng, Radzmi Rahmat (CEO, Germax), Tan Ann Ling (Director, NPCB), Pua Ann Nee (RA, Stada), Gracia Ng (RA, Pharmaforte), Chong Siew Mei (Marketing Manager, PharmD)
  
Meeting Hall for the ACCSQ-PPWG at the Sunway Resort Hotel & Spa, Petaling Jaya from 17th -20th June 2014. Attended by 350 participants from ASEAN countries. Malaysia is the Chair of the ACCSQ-PPWG.

(L to R): Choe Tong Seng, Andrew Tan (Vice-President, Malaysian Pharmaceutical Society), Yew Wei Tang (President, Pharmaceutical Association of Malaysia), Lam Kai Kun (Executive Director, Malaysian Pharmaceutical Society) at the Opening of the ACCSQ-PPWG Meeting at Sunway Resort Hotel & Spa, Petaling Jaya on 19th June 2014.

Flashback ... 9th August 2009 ... received the "Pharmacist of the Year Award, Malaysia - Industry". Presented by the Hon Minister of Health, Malaysia, YB Dato' Seri Liow Tiong Lai in Hotel Istana, Kuala Lumpur.

The driver for "Dispensing Separation", Mr Amrahi bin Buang, Chief Pharmacist of University Malaya Medical Centre (UMMC) cum Deputy President of the Malaysian Pharmaceutical Society (MPS). Taking a break on 25th May 2014.

Assoc Prof Dr Mohd Azmi, Deputy Dean, School of Pharmaceutical Sciences, Universiti Sains Malaysia (USM), Malaysia. Sharing his book on "Economic Evaluation of Dispensing Separation Policy in Malaysia - A Decision Analysis Approach". Meeting in Hotel Istana on 24 -25th May 2014.

Chairing a Session on "Contractual Arrangements between Principals & Distributors" on 27th March 2014
  
Presentation made to members of MAPS (Malaysian Association of Pharmaceutical Suppliers) during its 3rd Annual General Meeting on 20-03-2014

At a Wedding Dinner Party on 15th March 2014. Front (L to R): Prof Dr Yeoh Peng Nam, Mrs PT Thomas, Lam Kai Kun. Back ( L to R): Prof Dr PT Thomas, Choe Tong Seng

As a participant in the Malaysian Pharmaceutical Society Strategic Meeting from 28th February to 2nd March 2014. Venue: Cyberview Resort & Spa, Cyberjaya, Selangor.
Front (L to R): Prof Dr Yeoh Peng Nam, Wong Hooi Fen, Abida Haq Syed M Haq, Y Bhg Dato' Eisah Abdul Rahman, Dr Nour Hanah Othman, Y Bhg Datuk Nancy Ho, Andrew Tan Eng Joo, Abdul Aziz b Jamaludin, Lam Kai Kun. Back (L to R): Rahman Lim, Neo Eng Kee, Amrahi b Buang, Choe Tong Seng, Cheah Ming Loong, Lim Teng Chyuan, Lim Jack Shen, Mark Cheong, Ewe Kheng Huat

Participated in the "Bengkel Transformasi Farmasi (translation: Workshop for the Pharmacy Transformation)" organised by the Pharmaceutical Services Division, Ministry of Health, Malaysia. There were 4 Components to the Transformation Program viz: 1) Benchmarking for Community Pharmacies 2) Zoning for Community Pharmacies 3) Body Corporate formation to replace the Lembaga Farmasi 4) Good Marketing Practice. This was held in Hotel Avillion Legacy Malacca, 10 - 11th February 2014.

With Cheang Chin Wooi, Executive Director for LF Asia (Manufacturing & Distribution) during the LF Asia Malaysia, Annual Dinner & Dance 2013 held on 10th January 2014 at the Dorsett Grand, Subang, Selangor

12th December 2013: Caught up with David Ho, CEO & Managing Director of Hovid Bhd, a Malaysian Biotech company, listed in the KLSE.

(L) to (R): Choe Tong Seng, G Saravanan (Managing Director of Biocare), Rohit b Jassani (Project Director, Biocare) and SK Menon (3M)

I was part of the Biocare Team which was awarded the EPP3 status for the MDI manufacturing plant from the Minister of Health on 12th December 2013.

Attended the Announcement for the Award of Projects under the Economic Transformation Program - NKEA, Healthcare, EPP3 by the Minister of Health, Malaysia in the Ministry of Health, Putra Jaya on 12th December 2013. Congratulations to all Project Owners ... the journey has just begun ... glad that I had a role in one of the awarded Projects.

Was a member of Group 2 of the "Medicines Pricing & Reimbursement Workshop" organised by the Pharmaceutical Services Division, Ministry of Health, Malaysia on 11 -12th November 2013 in Avillion Hotel, Port Dickson, Seremban. This is one of the building blocks under the Malaysian National Medicines Policy (DUNas 2.0) in ensuring "Accessibility & Affordability of medicines" to the community.

Facilitated a Talk on "Intellectual Property". Photo taken with Mr P Kandiah, an Intellectual Property (IP) Expert, Founder & Director of KASS International on 29th October 2013. KASS International has Offices in Malaysia, Singapore and Indonesia.
 
Delegate to the 2nd Malaysia International Healthcare Travel Expo (MIHTE) 2013 held on 21-22 October 2013 at the Sunway Pyramid Convention Centre, Subang, Malaysia. Official Launch by YAB Tan Sri Dato' Haji Muhyiddin Haji Mohd Yassin, Deputy Prime Minister of Malaysia


Conducted a series of Strategic Corporate Workshops to drive business forward with defined "Vision, Mission & Values" supported by a High Performance Team. The Launch of the Corporate "Vision, Mission & Values"  to all the staff of the Company was on 9th October 2013 ... the commencement of the journey to structural and business transformational growth.

With IJ Lau, proprietor of Jake's Charbroil Steaks, Kuala Lumpur on 3-10-2013 afternoon. Had frequented this highly rated Steakhouse for many years and this is the first opportunity meeting him in person.

Member for the Malaysian National Medicines Policy (2013-2017) 2nd Edition (or DUNas 2.0) organised by the Ministry of Health from 24-27th September 2013. About 100 participants representing the various Stakeholders were invited to map out the next phase in the Healthcare transformation program.
Participated in the 13th Pharmacy Seminar & Dinner 2013 held on 20-09-2013
  
Exploring collaborative partnership with logistic provider, FMH Bhd on 14th August 2013
(L to R): HS Ong (General Manager, FMH Bhd), Choe Tong Seng, KC Wong (Director, MEGAHR) 

Malaysia celebrated "Hari Raya" on 8-9th August 2013. Thousands thronged the event at the Prime Minister’s Open House in Sri Perdana, Putra Jaya. Many were able to get close and personal with the PM himself. A number of tourists, comparing the situation to that in their own countries, remarked that they have never experienced such a cordial atmosphere between the government leaders and the people.

 
With YB Minister of Health, Malaysia YB Datuk Seri Dr S Subramaniam (seated: middle) on 8th August 2013.
Standing (L to R): Andrew Tan, Ng See Hien, Lam Kai Kun, Choe Tong Seng, Mrs Wan Hwei Yen, Datuk Nancy Ho, Ms Wong Hooi Fen. 


Dinner on 02-07-2013 with Joseph Wang from Taiwan (President-elect of Federation of Asian Pharmaceutical Associations (FAPA) and John CP Chang, Malaysia (President of FAPA).
(L to R): Choe Tong Seng, Joseph Wang, John CP Chang

The MoU on the "Cooperation in the Field of Pharmaceutical Data" between IMS Malaysia and the Ministry of Health Malaysia. This was signed on 28th June 2013.

28th June 2013 - a Historical day! After working, as a key driver, for 2 years and 3 months the MOU, on the cooperation and sharing of pharmaceutical data between the Ministry of Health and IMS is finally signed! I was indeed elated! 

This is the first for the Public Private Partnership (PPP) in data sharing, in the Pharmaceutical Industry, not only in Malaysia but, I understand in the region, if not globally. All pharmaceutical stakeholders will now have a more accurate IMS data as well as using this data as a common platform for analytic purpose.
  
(Front: L to R): Puan Hasnizan (Senior Deputy Director, Pharmacy Practice and Development), Choe Tong Seng, Angeline Leong (Manager, IMS), TK Koh (GM, IMS), Dato' Eisah (Senior Director, Pharmaceutical Services Division, Ministry of Health), Dr Salmah (Director, Pharmacy Practice and Development), Puan Salbiah (Deputy Director, Pricing).
(Back:L to R): Tan Ann Ling (Director, National Pharmaceutical Control Bureau), Dr Chua Hong Teck (Director, PEMANDU for NKEA:Healthcare).

Participated in the ETP NKEA Healthcare EPP3 held in the Institute of Health Management, Kuala Lumpur, organised by PEMANDU, on 4-6th June 2013. Objective was to revisit the strategies, goals and the scope of EPP3 in order to propel the Industry into the next phase of transformational growth. There were 3 working groups viz: Biosimilars/Vaccines, Generics and OTC/Health Supplements. It was a great success! 

With Keh Song Hock, Executive Director of PhAMA on 22nd May 2013. PhAMA is an Association for the global Pharma MNCs. I had the honour and privilege to work with Keh whilst I was the President from 2000 to 2005. He has in-depth knowledge of the Healthcare Industry as he had served in the Government and Private sectors in very senior capacities. Looking forward to work with him again as he moves into his new challenge wef 1st June 2013. 

Participated in the 46th Malaysian Pharmaceutical Society - Annual Seminar held on 10 to 12th May 2013 at Hotel Istana, Kuala Lumpur. 

With David Harnden, IMS Writer, UK on 9th May 2013 evening. He authors the IMS Country Annual Prognosis Report which provides pharmaceutical performance analysis for the past 12 months and the next few years to come. This Report is well subscribed by leading global MNCs for strategic country planning, investments and growth. 

Participated in 2.5 days of knowledge filled National Regulatory Conference 2013 organised by the Pharmaceutical Services Division (PSD), Ministry of Health Malaysia. Happy to note great development, progress and happenings in the Traditional Medicines, Medical Devices and the pharmaceuticals sectors with the objective of delivering Quality, Safety and Efficacious products and services to the community. Congratulations and Well Done, PSD!

Chaired a Talk on Good Distribution Practice. With Harry Ng, Senior Assistant Director, Good Distribution Practice Section, Centre for Compliance and Licensing, National Pharmaceutical Control Bureau, Ministry of Health, Malaysia on 25th April 2013


Seated (L to R): Wong Sie Sing, President of Malaysian Community Pharmacists Guild (MCPG) and Datuk Nancy Ho, President of Malaysian Pharmaceutical Society (MPS)
Standing (L to R): Loh Peng Yeow, Miss Wong, John Chang, Choe Tong Seng, Sebastian Lai, Lee Yin Chen, Chin Kim Lin
" ... A very productive discussion followed with agreement met regarding strategies to address prices disparities and supply issues ..." MPS iBulletin 130425

Invitation to a Meeting organised by the Malaysian Pharmaceutical Society to set direction on "Pricing Issues relating to Retail Pharmacies" on 19th April 2013

Board Meeting on 19th March 2013 with the Directors of the Malaysian Association of Pharmaceutical Suppliers (MAPS).



Trade delegates visited the National Pharmaceutical Control Bureau, Pharmaceutical Services Division, Ministry of Health on 13th March 2013. The Director, En Tan Ann Ling together with his Team played host to the delegation.  

Business Investment Briefing to the Pakistan Trade Delegation led by Mr Wajihullah Kundi, Commercial Counsellor of the Pakistan High Commission, Malaysia on 22nd November 2012.

Represented Parlo Tours as a delegate to the Malaysia International Healthcare Travel Expo (MIHTE) on 5th to 7th November 2012 (L to R): Choe Tong Seng, Dr Mary Wong, CEO of the Malaysia Healthcare Travel Council, Ministry of Health, Malaysia, Mr Gan Hong Wai, Division Manager, Healthcare, Parlo Tours. 
Dubbed the Father of the Deaf,  Mr Tan Yap is a sign language expert with 47 years of experience and was instrumental in the establishment of schools for the deaf in several states. He also introduced the sign language to educate the deaf in Malaysia since the early 1970s. Photo taken on 1st November 2012.

Participated in the Full-Term Review of the National Medicine Policy (DUNAS), Malaysia on 15th to 17th October 2012. Datuk Eisah, Senior Director, Pharmaceutical Services Division, Ministry of Health, Malaysia declared OPEN the Review. 

With Mr Anand, formerly General Manager, IMS Malaysia and now Managing Director of IMS Indonesia. Meeting up in Kuala Lumpur on 12th September 2012.

Chairing a Seminar on Competition Act 2010 on 21st June 2012. The Speaker was Cik Dhaniah of the Legal Department of MyCC (Malaysian Competition Commission), Malaysia.

Hosted a Talk on TRIPS (Trade Related Intellectual Property Rights) on July, 2012 (L to R): Ms CL Cheah (Tay & Partners), Ms Linda Wang (Tay & Partners), Choe Tong Seng, Marina Choo (Stadpharm).


As Chairman for the "Opening of the New Malaysian Pharmaceutical Society (MPS) Building" on 11th November 2011  (L to R): Mr John Chang-President of Federation of Asian Pharmaceutical Associations (FAPA), Datuk Nancy Ho-President of MPS and En Aznan-Director of Primabumi, Choe Tong Seng